Eastpoint Institutions

Departments & Programs

Bachelor of Business Administration (BBA)

Duration :

3 Years

The Bachelor of Business Administration (BBA) is a comprehensive three-year undergraduate program, aiming to equip students with essential knowledge and competencies for a successful career in the dynamic business world.

The curriculum covers key areas like finance, marketing, human resources, entrepreneurship, economics, and business ethics, offering a holistic understanding of the corporate landscape. Core subjects include Principles of Management, Marketing Management, Financial Accounting, Business Communication, and more. BBA programs provide flexibility for specializations such as Finance, Marketing, Human Resource Management, and Entrepreneurship.

Emphasizing practical learning, students engage in case studies, projects, internships, and industry interactions, enhancing problem-solving and decision-making skills. Internships and projects bridge the gap between theory and practice, offering valuable insights into various industries.

The BBA course trains students for organizational responsibilities, emphasizing both academic and practical business subjects. Soft skills development in communication, teamwork, leadership, and critical thinking is a key focus.

Eligibility : *

* As notified by the Government of Karnataka and BNU from time to time.

Pass in 10+2 any discipline.

Affiliation :

Bengaluru North University (BNU)

Approval :

All India Council for Technical Education (AICTE)

Recognition :

Government of Karnataka (GoK)

Career Opportunities :

BBA graduates can explore diverse roles in marketing, finance, HR, operations, and entrepreneurship. The program offers a solid foundation for an MBA or direct entry into the workforce. Opportunities abound in sectors like banking, marketing, IT, business, insurance, and MNCs. Further specialization through CA, ICWA, CS, MBA, MFA, MIB, and MTA courses enhances career prospects. Job roles include Marketing Executive, Financial Analyst, HR Generalist, Operations Manager, Sales Executive, and Entrepreneur.

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